![]() ![]() I used the GlockApps spam testing tool to test it, which provides the seed list of dozens of test email addresses including Gmail email accounts. ![]() I found this email in my Promotions tab and thought it was a good example for our purposes. My case study is performed from a Gmail user’s perspective. In this blog post, I’ll share a case study and actionable tips to help you fine-tune your emails and send them to Gmail’s Primary tab instead of Promotions. So how do you shift your placement in Gmail from Promotions to Primary to increase engagement, opens and ROI? Do you know what elements make Gmail categorize your emails as Promotions? ![]() Yet the Promotions tab placement rate is fairly high at 84.5%, and the read rate is only 19.2%. ![]() Why does it matter if you end up in Gmail’s promotions tab?Īccording to Return Path, a whopping 19.9% of Gmail users never check mail under the Promotions tab. If you’re someone who sends email newsletters out to your subscriber list, you may not even know that your emails are being filtered into your recipients’ Promotions tab.īut the below stats show that it’s time to start paying attention. But sometimes valuable content is caught by that filter and never given the full attention it deserves. Sure, it’s a great way to organize your inbox. The introduction of an automatic filtering system for emails into Primary, Social and Promotions categories was the culprit in most cases. Since Google rolled out its tabbed interface, many marketers started seeing a significant decrease in their email open rate. ActiveCampaign uses automation to effortlessly engage, nurture, and convert your audience into loyal customers.Sigmail uses AI to personalize your sales and marketing messages while trying to avoid spam filters.It will draft answers to inbound emails for you to approve. Auto-Gmail is an AI tool that automates answering repetitive emails.Connect 365 is a tool that simplifies the process of building relationships with cold prospects and nurturing warm leads into clients through automation. ![]()
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